Why is Video Marketing So Important?
Recently at Riche Business we have been working with Reactive Audio Video shooting videos to order to drive sales and website traffic. Here are 7 reasons why you need video marketing.
Videos Attract Attention
Being able to capture the user’s attention within a matter of seconds can be hard – but that’s where videos can save you. Creative-looking photos just don’t cut it anymore!
The first few seconds of your video need to be compelling enough to make users stop scrolling and focus on your content instead. While users may stop to look at fun photos, videos are known to hold attention 5 times more than still photos.
Attracts New Customers
Videos are great when it comes to attracting a new customer base. You can use the professional videos that you’ve shot to advertise through multiple social media platforms. YouTube, Facebook and Instagram are great platforms where you can upload your brand videos.
Video Builds Trust
Marketing, in general, is based on trust and relationships. When you build a solid foundation with your customers, you can depend on them to spread the word about your business and your products. Video content does this well.
Videos allow you to tell a story and get people excited about your brand. If you have an effective video marketing stategy, you can showcase your products in a more conversational manner, rather than being too pushy.
When you run campaigns for your products in engaging ways, you’re showing people that you can be trusted.
Google Prefers Video Content
As videos encourage users to spend more time on your website, this will show search engines, primarily Google, that your website has good and engaging content and boost your rankings on search engines.
Similarly to optimizing text content, you need to make sure your videos are optimized for SEO as well. Use descriptive and interesting titles and descriptions, with links that lead back to your website or products! We can help you do all this.
Videos Explain Things Better
Creating a video to show that you’re launching a new service or product might be more useful to users than just simple text content. By showing users how your product works, they’re more likely to have a better understanding of the service and will be more inclined to make a purchase.
You could use a creative animation to bring your product concept to life!
Videos Encourage People to Share
Social media networks are more equipped these days to allow users to seamlessly share videos with other users. These platforms are evolving to focus on video content more than they did before – encouraging users to create their own fun videos and share it with their friends.
It’s affordable
Don’t think video is something beyond your means. Get in touch with us at Riche Business and we will give you a free consultation on how video can bring the best out of your business or brand.
