Good copy is one of the key elements of the marketing mix you put together and at Riche Business, we excel in it. Here are 7 Reasons Why Copy is King

We are in an ever changing world. However these rules date back to the days when newspapers were the go-to for everything. Copy for those of you who are in the dark, is the words people read!

The simple premise is catch the attention in the first paragraph or they will go elsewhere.

So here are 7 reasons why copy is king and an incredibly powerful tool for any business or organisation that has an online presence.

Good Copy Sells.

First-class copy tells an enchanting story. It entertains the readers, resonates with them but also compels them to take action. Good copy gives you the opportunity to promote your products in a highly effective manner. This can be in front of a vast audience that is ready to listen to what you have to say.

Good Copy Creates a Long-Lasting Bond with Your Audience.

Great copy gives you the chance to improve your relationship with your visitors, by responding to their questions, needs and concerns and by cultivating their feedback. Whether they are looking forward to buying a luxurious 8-bedroom mansion or a box of cereal, consumers want to feel that their seller strives to be on the same page with them.

Good Copy Transforms Products into Must-Haves.

Assuming that you are getting ready to launch your very own restaurant, have you ever wondered why clients would feel even remotely tempted to visit your venue? Here is where result-oriented copy comes in handy, enabling you to turn your new product into a hot must-have. How? By promoting its unique features and benefits. A good writer will know how to put all these advantages on paper and give them a new twist. This stimulates the imagination of your public and make them crave for your merchandise.

Good Copy Separates Yourself from Your Main Competitors.

Good copy allows you to make a name for yourself. Short, memorable and sometimes amusing taglines link with their potential clients.

Good Copy Provides Measurable Results.

Fantastic copy gives you the chance to roll out an effective marketing campaign on time and on a budget. Great copy will also lead to increased engagement on social media platforms and improved conversion rates.

Good Copy Makes You Powerful and Unique.

Numerous people are bombarded with dozens of spam style messages on a daily basis. They think that every offer that is presented to them online is a scam. An experienced writer will be able to put any kind of product into a different light, turning it into the object of desire of a large audience.

Plain copy.

Plain copy reflects the main features and benefits of a product without making big claims, creating an enchanting story or trying to maintain a conversation.

The friendly touch. The business owner or buyers need to get a good relationship with their writer. It is a two way thing. When people realise that most decision makers are actually approachable and writers are not out just to make the money, then this relationship works. The copy is caring, personal and honest and further, stimulates sales and reinforces the connection between prospects and the brand.

All the above is speaking from a Riche Business perspective.

We work hard to give you what you want and above all else it’s excellent value.

Get in touch for a no-obligation chat.